Hyundai outs traditional mainstays Honda and Toyota taking the No. 1 slot for Second Quarter 2011
Yep, you heard right. Hyundai has taken the lead spot on Kelley Blue Book’s brand loyalty for the second quarter of 2011.
So what exactly does this mean? Let’s start with the definition. Kbb.com describes brand loyalty as “owners of the brand who are currently shopping the same brand for their next vehicle.” In other words, since Hyundai took the top spot in loyalty in February 2010, this marks the first time since kbb.com began tracking this data that Hyundai has held the No. 1 spot for an entire quarter, with brand loyalty at 52.3 percent.
Kelley Blue Book Market Intelligence examines brand loyalty while consumers are still in the shopping phase. For this analysis, the team reviewed data from consumers who view a trade-in page or private party page in addition to a new-car page on Kelley Blue Book’s kbb.com.
This truly showcases how much brand regognition Hyundai is getting and how the loyal customers of Hyundai just keep coming back for more. If you haven’t checked out any of the Hyundai vehicles yet, you don’t know what you are missing. Right now, as I type, Hyundai is working to create the best vehicles with the lowest fleet of vehicle mpg. Come see these amazing vehicles today at Barry Sanders Supercenter.
Come on out to Barry Sanders Supercenter located in Stillwater, Oklahoma. Barry Sanders Supercenter is a new and used car dealer located off the highway 51. Find out more about our vehicles: Chrysler, Jeep, Dodge & Ram.
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